WRITE YOUR SUBJECT AFTER COMPOSING YOUR EMAIL – Best Practice #6
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Your subject is the most important piece. You can’t write a good one until you know what you’ve written. For that matter, it makes sense to enter ALL the pieces in reverse order.
Compose your emails in this order for optimum results:
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Attachment
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Do it first thing when top of mind. Avoid the “Oops” email.
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Email body
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Next, the body. And if you are asking for something, ask it right up front (more on that another time).
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Subject
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Don’t underestimate how critical the subject has become. Think of it more as a “call to action” than a summary (I’ll write about this one too).
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Addresses
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Finally, who you’re sending it to. If empty until ready to send, the email won’t accidentally get away from you (esp. if you use Ctrl+Enter to Send like I do).
Even on Replies, if the email is important or goes to a wide audience, I sometimes remove the addresses then paste them back in when ready to send.
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This simple best practice can make a big difference, especially for important new emails.
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